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Joe Freiberger's avatar

Profit drives innovation. But concentration of power in an industry with vertical and horizontal integration stifles competition and makes profits less because of the higher cost of entry into that market.

You don't need to build a better mousetrap if you control the market.

One part I see missing (or I just did not see it). A better mousetrap is part physical reality and part perception. If you are a master at perception (PR and marketing), you can build a perceived better mousetrap without actually building a physically better mousetrap. And PR can be a lot less expensive than physical innovation.

We and the world have all become masters at PR and saying the right thing (talking points) to create the right perception. I wonder how this affects the model.

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