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Christine Marletti's avatar

The retail sales report released yesterday is a live example of this. Gasoline station sales are up 26.5 percent nominally. Gasoline prices are up 40.5 percent. The identity says retail sales grew. Price theory asks what actually happened — households bought fewer gallons and spent more dollars doing it. Real volume fell while the nominal number rose.

The debt side makes it worse. When the accounting identity gets misread as consumer strength, the follow-on question never gets asked: how is the spending being funded? U.S. household debt hit $18.8 trillion in Q1 — a record — with a personal savings rate of 2.6%. Spending went up. Income didn't follow at the same rate. The gap got filled with borrowed money. The identity still holds. It just doesn't tell you what you think it tells you.

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