My comment is *solely* on your title, which I loved.
But if you seek to reach the widest possible audience, it probably wasn’t optimal marketing. Since if signals to the percentage of those on the left aware enough to have heard of the concept that you are not one of them, and thus alienates a potential segment of your audience.
Conversely, if you are more into niche marketing - attracting the attention of the well read who are explicitly either moderate or right-o-center politically - then it was quite a brilliant marketing strategy. So perhaps I should be less quick to criticize; focusing on a market segment is frequently an excellent strategy, especially for a start-up.
OTOH, I notice that two weeks ago you decided to reach out to Noah Smith’s audience, and Noah of course is left of center and it is very likely that a majority of his readership is leftist as well. Now maybe you are trying to exapand beyond your initial niche 3+ years later. In which case, we are back to the marketing problem.
Or perhaps you’re just an economist who hasn’t done real-world marketing before… 😏
My comment is *solely* on your title, which I loved.
But if you seek to reach the widest possible audience, it probably wasn’t optimal marketing. Since if signals to the percentage of those on the left aware enough to have heard of the concept that you are not one of them, and thus alienates a potential segment of your audience.
Conversely, if you are more into niche marketing - attracting the attention of the well read who are explicitly either moderate or right-o-center politically - then it was quite a brilliant marketing strategy. So perhaps I should be less quick to criticize; focusing on a market segment is frequently an excellent strategy, especially for a start-up.
OTOH, I notice that two weeks ago you decided to reach out to Noah Smith’s audience, and Noah of course is left of center and it is very likely that a majority of his readership is leftist as well. Now maybe you are trying to exapand beyond your initial niche 3+ years later. In which case, we are back to the marketing problem.
Or perhaps you’re just an economist who hasn’t done real-world marketing before… 😏